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Private Label QR Codes. It’s your data. Own it.

QR Codes are quietly, but quickly slipping into main stream media in the US.  This is no surprise as they are ubiquitous in Europe and Asia.  QR codes provide a bridge from static media (such as printed pieces, labels, posters, transit signs, and movie screens) to an internet page or site, […]

By |October 13th, 2010|Print, QR Codes|1 Comment

Permission-based Text Messaging

Why are so many companies afraid to text market? I hear the same response every time: I’m afraid I’ll tick clients off because they have to pay for texts.  If you are in retail, restaurants, neighborhood services –any business that has foot traffic, you are missing one of the best advertising opportunities in our lifetime.

I […]

By |April 16th, 2010|One-to-one Marketing|0 Comments